Friday 06 November, 2009

November 2009 will see the launch of the new CMD website and to coincide with the official CMD re-brand at the start of the New Year. The website encompasses a full re-design with the latest technology, flash development and engaging online creative to create a professional, modern and informative website that promotes the new CMD global brand. The site has a vibrant new look, new content, significant layout updates and features the latest client log-in functionality where customers can explore a greater working relationship with CMD sharing information. There will be a resource centre for easier access to CMD product information, images, and much more in an accessible, eye-catching and user-friendly way.

The new online experience celebrates and encourages more regular customer interaction with CMD, reinforcing the new CMD’s brand proposition “we can make a difference”.  A carefully planned digital marketing strategy will reach CMD’s loyal customer base and potential new customers via Pay Per Click, Search Engine Optimisation, Email Marketing plus Social Networking. The new site covers the CMD history & news as well as up and coming events and you will even find a handy list of industry-recognised bodies which CMD are affiliated to.

 

Talking about the website, Jenny Bell, Marketing Manager at CMD Ltd, commented: ‘We are delighted with the new website. It represents our specialist approach to delivering ‘one-stop solutions’ for the modern day working office environment and reflects our long-term strategic plan to become the leading ergonomics, power & cable management innovative manufacturer for UK business and individuals. As well as aligning the design of the site with our fresh new branding, we wanted to update the content and functionality of the website to fulfil expectations from both customers and suppliers.

 

This is a key part of our overall marketing strategy and we feel that we are now well equipped to maximise our brand exposure, reach our target audiences and build our online community. We will be investing more in this area in the future and are thrilled to now have in place our own content management system which means we have complete control over the content and benefit from a host of time-saving features. This is only the start of the CMD journey.”