For the majority of businesses, the primary aim is to be better than all of the competition. Aside from providing the best possible service, it is also important that the company employs and works with the best possible people.
It goes without saying that if a client or candidate is in high demand, there needs to be a significant lure to entice them to come and work with a new company, especially if it involves them leaving their current employment. It is easy to assume that a premium service or a hefty pay check would be enough of an attraction, however there are several other considerations that can significantly sway the balance.
That all important first impression
No matter how good your product or company ethos may be, if it isn’t represented in your work environment, you are risking losing potential new work associates the very second that they walk through the door. The long and short of it is you want people to walk through the doors of your office and think ‘I want to be a part of this’.
When creating, or maintaining an office it is important that the reception area is welcoming and sets the scene for what is to come. Here are the top ten turnoffs for potential clients/employees:
Top 10 turn offs
- Cluttered workplace – Messy wires, no file management
- Poor lighting – Lack of natural light, gloomy overhead lighting
- Unwelcoming – Poorly presented, rude reception staff
- Dated decoration – Shabby furniture, chipped paintwork
- Indiscretion – Confidential documents left on display
- Personal clutter – Coats, bags and personal belongings hung over chairs
- Obstructions – Boxes and general clutter obstructing traffic flow areas
- Extreme temperatures – Hot and stuffy, cold and unwelcoming
- Lack of attention to detail – Wilted flowers, out dated newspapers
- Extreme noise levels – Loud music, oppressive silence
Why a cluttered office affects your chances of landing new business and attracting top talent
In a recent survey, it was highlighted that cluttered workspaces, with visible, untidy cabling was the biggest turn off for people visiting an office. First impressions can be difficult to shift, and invariably potential recruits or new business clients are likely to perceive your business in regards to the state of the office.
In other words, a shabby and disorganised office gives out the following red flags:
- If the office is this chaotic on the outside, what is it like behind the scenes?
- This company clearly doesn’t care about the presentation of the office, does this reflect the attention to detail applied to their work?
- This doesn’t represent my business/ I wouldn’t feel proud to be associated with this place.
- The unprofessional set up doesn’t warrant the fee.
- This doesn’t look like a productive or stimulating place to work.
- The company can’t care about employees needs if they don’t care about their working conditions.
Checklist for ensuring that your office creates the best first impression
- Install a ‘service with a smile’ policy
- If there is no uniform or strict dress code, try and restrict the wear of extremely casual items (eg. hoodies/vest tops/flip flops) on ‘front of house’ staff
- Maintain a consistent comfortable temperature
- Open up window spaces to let in the maximum amount of natural light
- Ensure that adequate lighting is in place in areas that don’t receive much natural light
- Consider playing low music to create a welcoming atmosphere, especially in large areas that may echo